To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

Apple has continued its efforts to rebrand some of its Services, quietly adding a colorful and stylized Apple logo to Apple One. Since the introduction of its 26-generation operating systems like iOS ...

Apple has a great reputation for platform security, one it has earned through consistent focus on keeping its operating systems secure. However, as the number of threats against its platform grows, it ...

Apple has unveiled its vibrant new logo for Apple TV, which will be featured at the beginning of its shows and films. “This is just the beginning,” reads the caption of the video. In October, Apple ...

Brands are gonna brand no matter what. Remember when streaming services were new and we had things like CBS All Access and DC Universe? Now it’s all Disney+, Paramount+, HBO Max then Max then HBO Max ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

On the plus side, it's shorter...? Apple on Monday quietly rebranded its streaming service. In a press release announcing its streaming plans for the summer blockbuster F1: The Movie, the tech giant ...

Apple TV and ESPN have ditched the "plus” sign, and CNN would like to pretend CNN+ never happened. By Tony Maglio As if teaching your dad the difference between Apple TV and Apple TV+ was not ...

Streaming services love a rebrand, so here’s the latest one: Apple TV+ is dropping the plus sign and simply becoming Apple TV. “Apple TV+ is now simply Apple TV, with a vibrant new identity,” the tech ...

Apple TV+ is undergoing a makeover. The streamer has dropped the plus sign and is now simply Apple TV, “with a vibrant new identity.” The news was quietly revealed in its press release announcing the ...

The "vibrant new identity" was announced in a press release for the 'F1' movie. By Alex Weprin Senior Editor The company buried the news in its announcement Monday morning about the premiere date for ...

The service unveiled the change in the ninth paragraph of a news release announcing a streaming date for “F1: The Movie.” By Adeel Hassan Apple TV+ is now Apple TV. The streaming service quietly ...