Most startups measure success through top-line revenue growth. But beneath vanity metrics often lurks a hidden threat: sales ...

Recruiting new customers costs seven to nine times as much as it does to keep current customers from leaving. Besides the obvious foregone revenue, dissatisfied customers are not going to recommend ...

Every business reaches a point where their products alone aren’t enough to bring in new customers. From forming authentic partnerships to using AI for smarter outreach, sustained growth is about ...

What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven SEO is important. When you understand why people search, not just ...

For too long, customer success has been viewed as a role for individuals with excellent people skills or a background in traditional account management. While these traits are valuable, they represent ...

DALLAS--(BUSINESS WIRE)--For over two decades, Pharmaceutical Strategies Group (“PSG”) has provided independent, research-driven insights into pharmacy benefit manager (PBM) performance through its ...

In a world overloaded with noise from competitor campaigns and industry hype, it’s easy for brands to get distracted by chasing the next shiny thing. But what if the real game changer isn’t out there ...

I would argue that the most important indicator of a brand’s health is customer loyalty. For leaders, building and sustaining strong customer loyalty is the holy grail. Leaders talk a lot about how to ...

Exceptional customer service doesn’t happen by accident — it’s the result of intentional decisions that prioritize listening, empathy and responsiveness at every level of a business. When done right, ...

Deckers Outdoor Corporation DECK is maintaining a strong growth trajectory, backed by the continued success of its UGG and HOKA brands, international expansion efforts and a heightened focus on direct ...

We’ve all heard the phrase, “The customer’s always right.” It’s a common mantra in customer service and hospitality – and, I’d argue, should carry over into the world of SEO as well! After all, we SEO ...

NEW YORK--(BUSINESS WIRE)--Everstage, a leading sales compensation management platform, has appointed Kelly McGuire as its new Vice President of Customer Success and Support. In parallel with this ...