But it also runs 40 high-end jewelry stores and is one of the most famous luxury brands in the world. De Beers has been associated with romance since its 1947 “a diamond is forever” marketing ...

London-based De Beers Jewellers presented more than 200 jewelry pieces at its Forces of Nature high jewelry exhibition held in Shanghai between Oct 11 and Oct 14. [Photo by Gao Erqiang/China Daily ...