The design brief is an integral part of any serious design project, a typically written mission statement that crystallizes the rules to live by dictated by the creative or the client, or a consensus ...

Here’s a typical road map for new product: An entrepreneur thinks of a business plan and gives a designer a brief about what the product should accomplish. The designer then creates a product.

Two years since the launch of ChatGPT, it would be hard to find a design team that hasn’t explored or exploited AI for creative tasks in ways that 10 years ago would seem unthinkable, but what many of ...

One of the great challenges is to translate business vision into creative execution. Indeed, many creative marketing projects get underway without a common set of expectations between executive ...

One of the most useful ways NotebookLM keeps me productive in Affinity is by acting as a running log of what I’ve done and ...