McDonald’s is spending $100 million on marketing and to help franchises most heavily affected by a recent E. coli outbreak that has sickened more than 100 people and damaged sales.

A deadly E. coli outbreak connected to slivered onions served in McDonald's Quarter Pounder hamburgers across the country has sickened at least 104 people, federal health officials said.

McDonald’s is reportedly spending over $100 million to boost franchisees impacted by the recent E. coli outbreak. The burger giant will put $35 million toward marketing and advertisements and another $65 million will be invested into supporting franchisees who have lost business,