I had been very interested in the new Instax camera from Fujifilm, the Instax Pal2, ever since it was announced, so I ordered ...

Fujifilm cameras have a cult following for good reason. If you're ready to join the club, here's where to start, whatever ...

Not only is instant film not dead, it is actually thriving. That is in large part due to the popularity of the Fujifilm ...

The Fujifilm X Half is my favorite retro shooter for unplugging – and at $400 less than the original list price, the price has never been lower ...

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Peak Design's Travel Tripod was ahead of its time with a unique compact design, but its inverted ball head and limited height ...

Does Fuji have another twist in store for an exciting 2026 season? The 2026 campaign has already delivered more twists than most seasons manage across their entirety. After Toyota defeated Ferrari on ...

Some cameras are built to win specification arguments, and some are built to be used, and the X-T5 has always been firmly the second kind. Nearly four years on, it remains the most enjoyable stills ...

For most people, Mount Fuji is a destination. For Megumi Ueda, it has been a workplace and home for much of the past 17 years. Japanese photographer Megumi Ueda spends the climbing season living and ...

The Fujifilm X Half is probably one of the company's most misunderstood cameras. In an age of increasingly powerful smartphone cameras and increasingly complicated mirrorless systems, this tiny ...

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The Fujifilm Instax Pal 2 is a re-envisioning of the company’s really awful Instax Pal, and it’s mostly for the better. The ergonomics are very classic and retro inspired while the entire way that you ...