The spots gave it away. Just like a human fingerprint, the rosette pattern on each jaguar is unique so researchers knew they had a new animal on their hands after reviewing images captured by a remote ...

Mission accomplished, Jaguar. You have our attention. Along with that of Stephen Colbert, the gay-panic shit-stirrers at Fox News, X-man Elon and every hot-take purveyor from London to Los Angeles.

Nearly a year ago, Jaguar unveiled a refreshed brand identity that was supposed to usher in its future. So far, it’s been mostly a headache. The 102-year-old luxury automaker, once a head-to-head ...

The Jaguar CEO is stepping down months after leading a controversial "woke" rebrand campaign for the auto company. Jaguar Land Rover CEO Adrian Mardell is set to retire after three decades at the ...

It’s not just your imagination. If you’ve stopped by a Jaguar dealership recently, you probably noticed the lot looking unusually bare. In fact, most local Jaguar dealers have fewer than 10 new cars ...

Jaguar sales in Europe plunged a shocking 97.5% following a botched rebrand that included a commercial featuring men in skirts to announce its upcoming pivot toward an all-electric fleet — but the ...

Jaguar clearly pushed some wrong buttons with the ad campaign announcing its rebranding—it became an instant meme subjected to harsh ridicule on social media. The concept it unveiled was met with far ...

One of the many criticisms leveled at Jaguar in the firestorm ignited by its rebrand last month was that while it revealed a new logotype and a short film of eight conspicuously diverse models clad in ...

The Jaguar Land Rover managing director is defending the British luxury car company after its recent rebranding spurred backlash on social media. Jaguar debuted its new logo and slogan, “Copy Nothing, ...

Jaguar Land Rover has changed its branding, and the reveal is causing people to take a second look. In a post on X, formerly Twitter on Tuesday, the luxury vehicle company shared a video with a simple ...

It's certainly eye-catching: A group of multiracial, gender-bending models emerge from an elevator in cutting-edge makeup and bright-colored clothing to a techno-industrial beat into an austere, ...

Jaguar isn't just looking to stage a comeback, the British automaker is teeing up to be completely reborn. Its plan of a complete rebrand, fresh vehicle lineup, new market positioning and revised ...