In 2023, Kellanova renamed the former Cheez-It Bowl the Pop-Tarts Bowl, and proposed to the college football world a simple ...

The Bad Boy Mowers Pinstripe Bowl, which saw Penn State take down Clemson 22-10 at Yankee Stadium, averaged 7.6 million ...

According to ESPN PR, the Pop-Tarts Bowl brought in a record-breaking 8.7 million views this season. Here's where it ranks ...

On Saturday, December 27, the Pop-Tarts Bowl went for gridiron glory, bringing its “crazy good” shenanigans to Camping World ...

The college football bowl season is ramping up, but the Pop-Tarts Bowl may have already won with its outstanding marketing.

Seizing on the momentum, Bachmeier drove the Cougars 80 yards in 11 plays and Enoch Nawahine’s first touchdown run of the ...

The 2025 Pop-Tarts Bowl between BYU and Georgia Tech on Saturday was 3.5 hours of must-watch football and mascot chaos.

No. 12 BYU beat No. 22 Georgia Tech 25-21 to capture the third running of the Pop-Tarts Bowl Saturday night at Camping World Stadium. The Cougars (12-2) erased a 21-10 halftime deficit to win twelve ...

The Pop-Tarts Bowl became chaotic when a Pop-Tarts mascot fled the scene of possibly being eaten, leaving BYU with the remaining flavors after defeating Georgia Tech in the fan-favorite game ...

Here's what to know on the edible Pop-Tarts Bowl mascot teams and flavors ahead of the 2025 Pop-Tarts Bowl between BYU and ...

For the first time, the Pop-Tarts Bowl mascot eaten by the winning team will be decided by a fan vote. Here's how you can ...

Krispy Kreme is teaming up with Pop-Tarts for a trio of collaborative offerings: the Pop-Tarts Frosted Strawberry Doughnut, Pop-Tarts Frosted Chocolatey Fudge Doughnut and Pop-Tarts Frosted Brown ...