Discover the concept of price leadership, its impact on market pricing, and explore the three primary types: barometric, ...

PSF trades at an 8% NAV discount as investors fixate on income and miss its capital appreciation upside in preferreds. See why I rate the PSF stock a Buy.

Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Marketers have the power to shift pricing from a “finance-led” approach focused on discounting and price elasticity to something “truly innovative”.

See how cheap grocery stores like Costco, Trader Joe’s, and Aldi keep prices low with smart strategies that deliver big ...

In the first part of our blog series on this topic, we explored in detail five critical price management-related questions facing traditional distributors getting into e-commerce. While the ...

The findings are the latest example of how the notion of a single price is breaking down in the digital age, a trend economists say could be pushing up some prices. By Ben Casselman On a Thursday in ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Brands are being squeezed like never before. On one hand, federal trade policy is causing the price of just about everything to go up, thanks to tariffs and the resulting second-order effects. On the ...

NEW YORK – A handful of apparel retailers including Levi’s and Aritzia are teasing more full-priced products, testing how much wealthier shoppers are willing to pay despite the sobering effect of ...