A more realistic device to swap, the Samsung Galaxy S21, is only priced at £240 ($304.05). In the U.S., Samsung will pay $650 for the same handset, almost double what U.K. shoppers are being offered.

The FE’s 6.7-inch screen is the same size as the one in the S24 Plus, but it comes with a lower 1080p resolution, which isn’t quite enough for a panel this size to remain crisp. It comes with 128GB of storage and 8GB of RAM as standard, along with three rear cameras: a 50-megapixel main, an 8-megapixel 3x telephoto, and a 12-megapixel telephoto.