Sanrio's Hello Kitty and Friends are already prepared for springtime celebrations thanks to the latest line of themed plushes ...

Sanrio and Hello Kitty fans will have the chance to buy unique treats and merch when the cafe truck opens for one day only in Arden Arcade.

In April, Japan’s Oita Airport renamed itself to Oita Hello Kitty Airport. This wasn’t just a silly tongue-in-cheek gesture, like when Kagawa Prefecture named a Pokémon as its new governor. The ...

SINGAPORE – From Dec 12, fans of popular Chinese tea chain Chagee and Hello Kitty will be able to pick up a new seasonal drink and snag exclusive collectibles. Chagee, in a media statement on Dec 10, ...

Resorts World Sentosa (RWS) is turning Sanrio’s half-fishman character Hangyodon into Southeast Asia’s largest immersive brand experience with "Hangyodon marine discovery" at Singapore Oceanarium.

A TikTok creator believes Sanrio may have quietly updated the name of Mocha, a member of Cinnamoroll’s friend group, after spotting the character labeled as “Lovelymocha” in recent official posts. In ...

Christmas? More like cute-mas. This year’s festive season in Singapore is shaping up to be an uber bright and adorable one with decorations themed after popular character franchises including Mofusand ...

7-Eleven Hong Kong has partnered with premium local fragrance brand BeCandle to launch a blind-box perfume collection featuring eight beloved Sanrio characters. The “Unbox your perfume” collection is ...

K-pop virtual idol group PLAVE has teamed up with Sanrio for their recent single album, PLBBUU, released this past Monday. The group – consisting of members Yejun, Noah, Bamby, Eunho, and Hamin – ...

Toys "R" Us is ramping up its U.S. presence just in time for the 2025 holiday shopping season, announcing the opening of eight flagship stores and 20 seasonal holiday shops nationwide. The map and ...

Tomokuni Tsuji speaks with Monocle about retail expansion in Asia, new character strategies, and why the brand’s enduring focus on joy keeps its business thriving across generations. When Tomokuni ...