Succeeding in reformulation means mastering mouthfeel. Deliver on the taste consumers expect when reformulating for more ...

I have a form of time–space synesthesia, so the new year arrives for me in a very physical way. I feel myself move around the ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Pew Research Center conducted this study to understand Americans’ views of artificial intelligence (AI) and its potential impact on people and society. For this analysis, we surveyed 5,023 adults from ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

The peripheral sensory nervous system (PNS) has been widely recognized for its role in the collection, processing, and transmission of sensory information, including thermal, mechanical, chemical, and ...

Online and in person, people are clamoring to get their hands on Labubus, which are dolls that are “well-intentioned” but somewhat mischievous. By Alisha Haridasani Gupta There was a line of hundreds ...

When Gustav Kuhn was 13, a friend pulled an egg out of his ear. Kuhn was astounded – but his wonder didn’t abate, even after he learned that the egg was made of foam and had been easily hidden in his ...

Ever felt the tingle of an ice cube running over your skin? Suddenly, you’re hyper aware of how your body feels—and you might even realize that you like this feeling a lot. Congratulations, you’ve ...

Pew Research Center conducted this study to understand how Americans’ views of artificial intelligence compare with the views of those who have expertise in the field. This report includes findings ...

Contemporary cities are vibrant, complex, and constantly evolving. Above all, they are ever-changing, mutable, and diverse. What transformative changes are occurring, and where are they leading us?