Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s ...

Texas AG Ken Paxton says Crest maker Procter & Gamble will update kids toothpaste packaging to better show the recommended ...

Crest toothpaste will join competitor Colgate in adjusting its labeling and marketing so that it "accurately depicts the ...

Here's today's Wordle answer, plus a look at spoiler-free hints and past solutions. These clues will help you solve The New ...

Drivers are being urged to put toothpaste on their car in December for two important reasons that can both help fight common problems when the weather turns cold. The minty tooth cleaning solution can ...

Scientists have found that keratin, the protein in hair and skin, can repair and protect tooth enamel. The material forms a mineralized layer that halts decay and restores strength, outperforming ...

Anna Gragert (she/her/hers) was previously the lifestyle editor at HelloGiggles, deputy editor at So Yummy and senior lifestyle editor at Hunker. Over the past 10+ years, Anna has also written for the ...

If you’ve scrolled through TikTok lately, you’ve probably seen people swearing by sleek black tubes promising whiter, brighter teeth with the help of activated charcoal. But does toothpaste with ...

Colgate-Palmolive, the company that owns several toothpaste brands sold nationwide, is squeezing out a new marketing plan for its packaging and advertisements after two Texas politicians — and U.S.

We all know that brushing our teeth is important. However, it's easy to make mistakes during one's dental hygiene routine. In fact, people often believe they are doing much better job at cleaning ...

CHENNAI, Sept 5 (Reuters) – Dabur, Indian rival of Colgate-Palmolive, is making its toothpaste a test of nationalism by asking consumers to shun American brands, as companies intensify promotion of ...