Despite the Atlas initiative, there's no indication that Apple's smart glasses will hit the market any time soon, so it's ...

A new report says Apple is already exploring the possibility via internal focus groups that are part of an initiative called ...

According to Bloomberg’s Mark Gurman, Apple recently launched a new initiative, codenamed "Atlas," aimed at evaluating ...

Apple, a leading tech giant is reportedly evaluating the smart glasses market as it considers launching its pair of advanced wearable glasses. The tech player has initiated an internal study, which ...

Apple is reportedly planning on launching smart glasses per a tech newsletter by Bloomberg. The iPhone maker has started an ...

Apple is reportedly gearing up to expand its product lineup with smart glasses, entering a category that's seen growing ...

The company is running an internal study of similar products currently on the market, Bloomberg reports, citing anonymous ...

Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a ...

Team leading the 'Project Atlas' The internal studies for 'Project Atlas' are being led by Apple's Product Systems Quality team, which is a part of the hardware engineering divisi ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the stage for the company to follow Meta Platforms Inc. into an increasingly ...

The Ray-Ban Meta glasses are fine, but Apple needs to craft something that won't drag my face down to the floor like the Vision Pro.

"Apple reportedly devising plans to enter smart glasses market" was originally created and published by Verdict, a GlobalData ...