Despite the Atlas initiative, there's no indication that Apple's smart glasses will hit the market any time soon, so it's ...

Apple Inc. is exploring a push into smart glasses with an internal study of products currently on the market, setting the ...

Apple is exploring the creation of its smart glasses under an internal project titled "Atlas." The internal study aims to ...

A new report says Apple is already exploring the possibility via internal focus groups that are part of an initiative called ...

Apple is reportedly planning on launching smart glasses per a tech newsletter by Bloomberg. The iPhone maker has started an ...

Apple, a leading tech giant is reportedly evaluating the smart glasses market as it considers launching its pair of advanced wearable glasses. The tech player has initiated an internal study, which ...

According to Bloomberg’s Mark Gurman, Apple recently launched a new initiative, codenamed "Atlas," aimed at evaluating ...

Apple is reportedly gearing up to expand its product lineup with smart glasses, entering a category that's seen growing ...

Apple has started work on Atlas: its own take on smart glasses to combat the highly popular Meta Ray-Ban glasses.

Apple currently sells the $3,500 Vision Pro headset, which has remained a niche product. The smart glasses would likely hit a ...

Team leading the 'Project Atlas' The internal studies for 'Project Atlas' are being led by Apple's Product Systems Quality team, which is a part of the hardware engineering divisi ...

The initiative, code-named Atlas, got under way last week and involves gathering feedback from Apple employees on smart ...