The partnership with Barstool is part of a massive NIL effort that was used to flip the prized quarterback from LSU to ...

Dave Portnoy, the Barstool Sports founder and University of Michigan alum, opened the curtain for a behind-the-scenes ...

Barstool's Dave Portnoy reveals the details behind Bryce Underwood's recruiting flip to Michigan Wolverines football.

Dave Portnoy is telling his side of the story. The Barstool Sports founder went on the brand's "College Football Show" and ...

After the initial reports, many Wolverines fans praised Barstool Sports president Dave Portnoy for securing the No. 1 recruit ...

Bryce Underwood's decision to flip to his home state Wolverines has sent shockwaves throughout the sport. Michigan's powerful ...

Earlier in the week, Dave Portnoy and Barstool Sports announced that a collaboration was coming between the company and ...

On Tuesday, the man who set the wheels in motion for Michigan to become a major player in the NIL (Name, Image and Likeness) ...

Michigan called in the big guns to get new star quarterback Bryce Underwood to flip his college commitment. Portnoy, who is ...

Last week, ESPN Baton Rouge radio host Matt Moscona said he was told Michigan agreed to pay Underwood $12 million. I’m told ...

Dave Portnoy, a diehard fan of Michigan football, heartlessly trolls Ohio State's inability to put away the Wolverines.

Brady Hart is 2nd high school quarterback pledged to Michigan football who has rescinded his commitment. It makes sense with ...