Black Friday 2024 is almost here, but the holiday deals are already here. Here's a look at how the Friday after Thanksgiving came to be all about shopping.

Sure, it's tempting to hold out until Black Friday to find the best deals, but you don't have to wake up early the day after Thanksgiving to score big savings on the tech you've been eyeing. Our product experts have seen plenty of great sales in the weeks leading up to the big shopping holiday,

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.