While families gather throughout the week for holiday celebrations, college basketball tournaments will take place around the country as non-conference action continues. Some of the nation's best men's basketball teams will travel to Las Vegas for the Players Era Festival.

Events like the Players Era Festival -- a “first-of-its-kind, NIL-driven” basketball tournament featuring some of the top programs in the nation -- could “just be the beginning” for collegiate basketball programs looking for ways to earn money to fund NIL.