Pharma and CPG brands embrace jingles because the economics and neuroscience work.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

An agency is only as good as its people. It’s an adage echoed on company websites, in creds decks and pitch meetings. While ...

Aided by DSPs, retail media networks can handle demand generation, tech orchestration and scalable ad placements, and reach ...

Viramontes writes about revisiting lessons from his youth in New Mexico as art director on the classic CAA spot.

Brands including NerdWallet, Home Depot and Ally are investing in custom partnerships in streaming, and media companies are strategizing to meet the increased demand.

Make your website the primary media vehicle for the moment. It’s a customer platform, not just a product showcase. Treat it ...

Doritos is returning to the Super Bowl with its “Crash the Super Bowl” challenge, the revolutionary campaign that ...

The coffin company’s creative director, Elan Gale, discusses the move from messaging innovation to product innovation ...

Brands will temporarily occupy real estate in “The Glitch” based on the length of their campaigns, said Andrea Garabedian, head of the brand partnerships studio at Amazon Ads. Twitch recommends brands ...

Captions, an AI startup backed by actor-musician Jared Leto and Index Ventures, lets users create and alter videos. VML has been exploring Captions’ ability to create “influencer-like videos on the ...