The Democrats’ House campaign arm just hit an organizing milestone. Volunteer retention might have something to do with it.

Midterm campaign ad spending is set to eclipse the marketing outlay during the last presidential cycle. But that’s not the ...

With campaigns competing for voters across an expanding list of platforms, the real issue for political advertisers this cycle isn’t necessarily inventory: it’s duplication.

Advocates face a dilemma in the closing stages of the midterm: engage in the final weeks or wait until the lame duck session?

A new national survey commissioned by the AAPC Foundation offers some of the clearest feedback yet on campaigns’ growing AI ...

Sathvik Kaliyur and Jonathan Li started their fundraising firm out of high school. They're now working with some of the ...

After four decades of applied public‑opinion research, one pattern is unmistakable: Undecided voters rarely behave like each other.

You can run a perfect TV ad campaign, optimized for viewability and completion rates, and still be talking to an empty room.

Political data brokers are holding their breath to see if state lawmakers will address what they see as big flaws in a new data privacy law.

The real power of artificial intelligence isn't creating more content, but increasing your capacity to respond.

Katie Harbath weighs in on the early days of digital, how campaigns misjudged social media and what the AI era means for politics.

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