Businesses risk wasting their investment in artificial intelligence when they focus on deploying chatbots and AI agents ...

Saatchi & Saatchi Middle East has been named MENA Agency of the Year at the Dubai Lynx International Festival of Creativity ...

Artificial intelligence may be transforming advertising production, but marketers risk losing sight of what makes a campaign ...

Omnicom Media MENA shares them with its staff. That openness is part of why Joumana Hathout, General Manager, People and ...

Ask an agency HR head in Dubai what a Chief Creative Officer earns versus a Managing Director, and you'll get a confident, ...

Coca-Cola is expanding its beverage portfolio with a range of new flavors across Coca-Cola, Powerade, Mr. Pibb, Topo Chico ...

Saudi grocery retailer Panda Retail has partnered with Spike Media Saudi and commerce technology company GoWit to expand its ...

Every sector reacts to these conditions with heightened caution, most notably retail, an industry that requires economic ...

Google Cloud on Friday launched a new Gemini agent designed to handle knowledge work, create content, write and run code, and ...

Automobili Lamborghini and Dentsu Creative Italy have launched a branded content film highlighting how Lamborghini supercars ...

Advertising agencies can no longer justify higher fees simply by adopting artificial intelligence, as marketers increasingly ...

Meta, YouTube and TikTok have rolled out major creator-marketing updates within days of one another, signalling a broader ...