A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

TV advertising has “never been stronger”, according to Jon Hewson, Managing Director at programmatic media specialist Audience Store. However, the shift in the way that consumers watch content – “we ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

Diagnose exactly where both individual and team capabilities fall behind the curve, and benchmark your results against thousands of professionals to inform learning plans and drive improvements.

The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...