A culture of continuous improvement is a source of competitive advantage in an industry coming to terms with consolidation ...

Jon Hewson, MD of Audience Store, explains how traditional TV advertiser Furniture Village reached new audiences ahead of the ...

The gap between learning and practical application remains one of the most persistent challenges in professional development ...

The car manufacturer partnered with Teads on a European campaign tying in with the cinematic release of The Flash movie. It ...

The generative AI boom kick-started by ChatGPT in late 2022 has led to a number of companies and brands introducing conversational assistants. Powered by generative AI, these assistants introduce a ...

Customer experience touches all parts of the organisation, but who in the business should take ownership of the strategy? And what does it mean to be a ‘customer centric’ organisation? This chapter ...

Social Trends Quarterly curates the latest trends, developments and statistics in social media. Each edition acts as a guide to what’s happening now in social media, and what you should be keeping an ...

A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools. “The emergence of GPT tools has revealed a plethora ...