Limited-edition frames featuring original Fishe artwork will fund free fly-fishing retreats for women in breast cancer ...

Light and ultralight rods, reels and combos designed for panfish, trout and other smaller species.

Historic expansion gives independent fishing retailers a new way to stock one of the industry’s most respected brands.

Natural swimming action, a lifelike profile and leg movement, and PowerBait flavor come together to deliver unmatched ...

Several years of testing with renowned Bait Finesse System (BFS) enthusiast Jimmy Ly helped refine the bait’s final form, but ...

Engineered with a fast-action Sintrix FLT blank, Firecrest provides the power, stability and accuracy to handle heavy flies, ...

Whitewater Fishing's Thermoclyne Hooded Jacket and Thermoclyne Vest return for the cold-weather season with top-shelf reviews ...

Built for speed, the lifelike herring swimbait combines realistic action, stability and versatility for targeting feeding and schooling fish.

Reinforced circuit board bill increases durability while preserving the proven Frittside action anglers trust.

COLUMBIA, S.C. – Savage Gear is expanding its 3D Line Thru Soft Shine Glide lineup with a new 9-inch model, giving big-bait anglers a larger profile designed to target trophy bass and other predatory ...

The most significant evolution of G3 in more than 20 years debuts exclusively at authorized Simms retailers October 9–19.

All-new G3 Pro collection and Rip Line Pro bring purpose-built innovation to two distinct fishing environments.