Here’s how versatile ad formats, like search ads and Smart+, enhance visibility, engagement and ROI, transforming TikTok into ...

All in all, HubSpot’s October 2024 updates are providing more seamless integrations, improved automations and better tools for sales and support teams. With features like flexible email design and ...

See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes.

Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year.

Digital channels offer convenience for consumers seeking help in making a purchase. But sometimes they just want to pick up a phone and talk to a human. Nearly 80% of consumers said phones were ...

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Skills that translate to martech roles ...

In recent years, attention measurement has become a key focus for advertisers and their ad agencies as they seek to predict and optimize outcomes. The concept is straightforward: if attention can be ...

AI pilots sound low risk, but starting small can delay ROI and cause fragmentation. Here’s what to do instead to drive real ...

Engage digital-first buyers with consumer-style marketing while balancing creative tactics with B2B fundamentals.

Struggling with rising acquisition costs? Unlock hidden revenue by shifting your ABM approach to focus on account-based ...

Improve your DTC marketing strategy using data-driven approaches, from data collection to automation and modeling.

Conduct a thorough audit of your martech use right now and subsequent annual audits will be that much easier. Here's how.