Political advertising has always evolved alongside media consumption. But the shift from linear television to streaming has ...

Live from the C-Space campus at the Aria Casino in Las Vegas, we break down the most interesting ad tech trends we saw at CES ...

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Bold, accountable leaders who publicly embrace conflict and challenge industry fraud are essential to spark innovation in ad ...

CTV publishers and vendors flocked to CES to charm advertisers with AI products designed to simplify and improve media buying ...

Maggie Zhang from Amazon Ads talks interactive video strategy, including opportunities on Amazon Prime Video and which genres ...

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, ...

NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports ...

Amazon touts its Marketing Cloud, but buyers have concerns; OpenAI's ad biz may face challenges; and in-chat shopping isn't ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Don't ask whether any other company has created a similar product to yours; the answer is probably yes. But there are other ...