Black Friday has become one of the busiest periods in the retail calendar, with advertisers competing for consumers' ...

From step counters to heart-rate monitors, health apps are becoming increasingly sophisticated. As advertisers promote new ...

CAP and ASA continue their work to meet the strategic goal of prioritising protecting vulnerable people. Here we look at ads’ ...

Before advertisers can make medicinal claims in their ads – a claim that a product can treat or prevent disease, injury, ailment or adverse condition - they must be sure their product is classified as ...

The rules in the first part of this section apply to all marketing communications for medicines, medical devices, treatments, health-related products and beauty products. The rules in subsequent parts ...

We’re warning parents and carers to be on high alert for online ads promoting baby products that claim to help with colic, reflux, sleep and soothing, after finding ads that promoted potentially ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

On 5 January 2026, new rules in the CAP and BCAP Codes on the Advertising of “less healthy” food and drink products came into force. The rules were supported by additional guidance, “Advertising of ...

Two paid-for Facebook posts by BrewDog, seen in July 2026: a. The first post included text which stated, “BOTTOMLESS BEER ALERT! Celebrate with 90 minutes of unlimited fresh beer for just £19.95 in ...

Two web display ads for gambling sites and a webpage seen on www.hltv.org, a website for Counter-Strike 2 eSport content, seen on 27 March 2026. a. The first ad, for Casimba, featured the text “100% ...

The ASA challenged whether the ad breached the Code on gambling advertising because it featured someone who seemed to be, or who was, under 25 years of age. Dribble Media Ltd t/a Midnite said the ad ...