Sources close to Publicis Groupe and Interpublic have dismissed a report on a financial blog that suggested the French agency ...

India’s tier-2 and tier-3 market consumers discover online shopping products through reels, according to a survey by Meta.

This is the conglomerate's first brand refresh since 2008 following a family-led restructuring, which split listed and ...

Social media limits spark marketing’s pivot. Hence, Jajabor Brand Consultancy’s founder and CEO urges brands to ditch instant ...

Known for its long-standing humorous philosophy of ‘Eat 5 Star. Do Nothing’, Cadbury 5 Star’s new ‘Make AI Mediocre Again’ ...

Articles written by Upasna Dash ...