Against older and bigger car brand rivals, Cupra is leaning on emotion and cultural relevance to drive success in its ...

As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid ...

Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the ...

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The Very Group has appointed as Beckie Crane-Stanion as its new marketing director. At Very Group, which operates Very and ...

Sir John Hegarty on the possibilities of AI, the failings of market research and why he’ll be telling a few “home truths” at ...

More than ever B2B brands are putting social media at the heart of their marketing strategy, from celebrating employees to ...

In the first part of a new series, The Line In The Sand, marketing consultant Johnny Corbett challenges marketers to confront ...