A diverse mix of partners is essential to a successful BFCM strategy. Brands should already have optimized and diversified ...

Another Web Summit has wrapped, and Lisbon is catching its breath after hosting 74,000 attendees. If you’re planning to dive ...

Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric XC90 SUV with a shock ending that promotes its safety features. The spot tells the touching story of a ...

The new Jaguar identity has been panned before the brand’s full vision is unveiled, while it’s also been pulled into a ...

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here. Beats by Dre ...

It’s a bumper quarter for ad spend. New media is up, and old media is down, explains Branwell Johnson of Propeller Group, who ...

Kat Grib is redefining her approach to new business development by strategically blending the capabilities of AI with a ...