The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

City-level campaigns rarely treat visual identity with the depth of a fully realized brand system. This session explores how the Mamdani campaign’s wordmark evolved into a distinctive custom typeface, ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

Conferences Making your entry count: Tips and tricks to win at the Transform Awards Making your entry count: Tips and tricks to win at the Transform Awards Speakers Recording Information Data, design ...

They're buying into a brand." Today's university rebrands have to do so much more than just polish the facade. They need to ...

Along with being awarded a remarkable two Golds and one Bronze, Saudia Airlines and Landor capped off a fantastic evening by ...

Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...