With a 185-year brand history, Knorr is an institution when it comes to taste: with 93 per cent brand awareness, almost everyone in Germany knows the brand. Despite being a recognized brand, it has ...

Neuromarketing fuses neuroscience and marketing, and by understanding how the brain processes concern for others, it is possible to design more effective charitable marketing campaigns, say NTU’s ...

Google could be forced to sell its market-leading browser Chrome, and possibly even Android, based on the request of the US Department of Justice and a group of states – should the remedy be adopted ...

This paper illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are culturally and personally relevant to ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

The Marketer's Toolkit identifies five trends that will disrupt existing global marketing practices and offers insights to help turn these disruptive areas into opportunities for growth.

Since 2020, brands and consumers have been in reaction mode, starting with the pandemic, and continuing through the inflationary crisis, but as these factors ease, businesses may be entering a period ...

While rapid growth worldwide is unlikely in 2025, there are reasons to expect more stability than we have had in recent years. The economic headline looking ahead to 2025 is that central banks are ...

The desire to calculate precise attention durations may be distracting advertisers from the greater opportunity of understanding the framework required to earn attention, a study suggests. Creative ...

Anna Hamill, WARC’s Senior Editor for Brands, talks to Matt Che, WARC Awards 2025 Jury Chair for Asia-Pacific and Chief Marketing Officer - APAC for Budweiser. What makes the WARC Awards different to ...