Oct 7, 2025 · What is BATNA? The BATNA definition is the ability to identify a negotiator's best alternative to a negotiated agreement.

Nov 6, 2025 · What Is a BATNA? The best alternative to a negotiated agreement (BATNA) is the option you turn to if negotiations fail, giving you a backup plan and strengthening your position at the table.

A BATNA represents one party's best option if negotiations fail, whereas a reservation price represents the worst deal they are willing to accept. When purchasing a bike, for example, the BATNA may …

Dec 16, 2025 · What is BATNA? BATNA stands for the best alternative to a negotiated agreement, and it refers to the options you have available if a negotiation doesn't succeed.

BATNA stands for Best Alternative to a Negotiated Agreement. It’s your strongest fallback option if negotiations fall through. Knowing BATNA empowers you to better use leverage in your negotiations. …

It is defined as the most advantageous alternative that a negotiating party can take if negotiations fail and an agreement cannot be made. In other words, a party’s BATNA is what a party’s alternative is if …

BATNA is a term coined by Roger Fisher and William Ury in their 1981 bestseller, Getting to Yes: Negotiating Without Giving In. [1] It stands for "Best ALTERNATIVE TO a negotiated agreement."

Using negotiation lingo, alternatives are what you could do to meet your interests if you walked away from the current negotiation. The alternative that best meets your interests is called your BATNA (B …

Best Alternative to a Negotiated Agreement (BATNA) is a key concept in negotiation strategy that refers to the best course of action a negotiating party can take if discussions fail to yield a satisfactory …

Jul 19, 2024 · This is where BATNA comes to the rescue for those of us sensible enough to have heeded the sage advice of that old farmer who coined the proverb above many ages ago. BATNA …