Dec 21, 2025 · Market segmentation is a strategy in which businesses categorize potential customers into distinct groups based on shared characteristics such as demographics, …

In marketing, market segmentation or customer segmentation is the process of dividing a consumer or business market into meaningful sub-groups of current or potential customers (or …

May 13, 2025 · Market segmentation is essential for your total marketing strategy. Learn about the different types of market segmentation with examples here.

Dec 8, 2025 · Market segmentation is when a business splits potential customers into groups based on shared characteristics. These characteristics include location, age, income, credit …

5 days ago · The most impactful marketing teams know how to organize their customers into meaningful groups with these types of segmentation and measure which drive growth.

Apr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristics — including demographic information or common interests and needs. …

Oct 14, 2020 · Market segmentation is the practice of dividing your target market into approachable groups. Market segmentation creates subsets of a market based on …

Marketing segmentation helps you pinpoint your business's audience. Discover market segmentation strategies, procedures, examples, and more.

Oct 9, 2024 · Market segmentation is the strategic process of dividing a broad target market into smaller, more manageable subgroups of consumers who share similar characteristics, needs, …

Jan 2, 2026 · Market Segmentation is a marketing strategy that employs well-defined criteria to divide a brand's total addressable market share into smaller segments. Each segment shares …