‘To: Australia, From: Mailchimp’ – A love letter to Aussie businesses
WEBApr 30, 2024 · The ‘To: Australia From: Mailchimp’ campaign was developed by Intuit Mailchimp’s award-winning in-house agency Wink Creative and media agency PHD, with 66 static and digital out-of-home (OOH) units rolled out across Sydney and Melbourne metro locations. Each execution integrates elements such as a navigation bar and a recipient …
Customer-driven content at Coles | Marketing Mag
WEBSep 2, 2016 · Head of digital marketing, Michelle Webb works across Coles supermarkets’ digital advertising, social media, ecommerce, content and web assets – which includes the Coles app. Her role covers the entire customer path to purchase and all aspects of Coles Supermarkets’ business, to which the content program is now inextricably linked.
Marketing Mag | Australian marketing news, trends and resources
WEBDancing the line of innovation versus tradition in marketing. September 5, 2024. Marketing Mag, delivering marketing news, opinions and tools to over 56k members Australia wide. We know the Australian market better than anyone.
Marketing Mag’s favourite tourism campaigns of 2022
WEBAs businesses reap the rewards of those campaigns during the holiday season now, Marketing’s editorial team are taking a look back on our favourite tourism campaigns of 2022. 1. Liv’s favourite: Iceland’s ‘out-horse your inbox’. As a self-confessed phone addict, and a big emailer, going offline for the holidays is no easy feat.
Woolworths preps for revitalised brand push with return to 'Fresh …
WEBAug 11, 2014 · Woolworths has returned to its iconic ‘Fresh Food People’ brand positioning with a new campaign, and Todd Sampson says it’s just the first step.
Share a Coke campaign post-analysis - Marketing Mag
WEBJun 22, 2012 · Results. The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally. Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever. The campaign earned a total of 18,300,000-plus media impressions.
'Share a Coke' campaign increased US sales for the first time in a ...
WEBSep 30, 2014 · The company’s US sales have risen 2.5% since it rolled out the ‘Share a Coke’ campaign, which began in Australia in 2012 with Ogilvy Sydney. While The Coca-Cola Company will release official figures in late October, the WSJ has reported that Nielsen store-scanner data found Coke sales in the US rose 0.4% for the 12 weeks …
In the spotlight: Starbucks - Marketing Mag
WEBMar 10, 2008 · In the spotlight: Starbucks. “In my opinion Australia, per capita, is probably one of the most competitive coffee markets in the world,” says Holly Gray, national marketing director of Starbucks Coffee Company Australia. “I don’t know whether you have ever had coffee in the US, but their history of coffee is not the greatest!
Highlights and actionable ideas from SXSW in Sydney
WEBOct 30, 2023 · The quintessential display of creativity for 2023, SXSW Sydney was a week full of standout events. Claire Dunton from Luminary picks out the best of the best.. When a week-long event offers 400 sessions and 700 speakers, you expect to have some beliefs challenged, ideas planted and a new mix of leaders to follow.
Australians over 55 resent advertising stereotypes, study finds
WEBOct 25, 2019 · The research also found that Australians over 55 reject advertising that insults their intelligence or perpetuates stereotypes of older people – such as using terms like ‘silver’, ‘mature’ and ‘senior’. According to SBS director of media sales Adam Sadler, though the demographic in question represents more than 25% of the ...